Canoo is a brand that launched in February of 2024. A children's nutrition brand, my team was tasked with creating a bold, fun, and adventurous brand that appeals not only to children, but to their parents' memories of childhood as well. I was a key contributor in crafting important aspects that brought the playful, nostalgic energy of the brand to life, such as the color palette, hand-illustrated custom retro "rubber hose" style brand assets, and a variety of digital and print marketing assets to assist with the brand launch. I also designed the brand website and working with our coding team to bring it all to life.